What's next? Tech trends to keep an eye on 2023
An exciting year ahead.
The world of technology is advancing, and it's hard to predict what will happen next. Take Ameca, for example a humanoid robot that can move and express itself like a human, revolutionizing customer service or self-driving cars (for ex. Tesla's Autopilot), which are revolutionizing the transportation industry.
To give you an idea of what to expect in 2023, we've put together a list of emerging tech trends.
This guide covers everything from hyper-automation to quantum computing, giving you an insight into how technology will shape our lives in the coming years.
Hyper-Automation
Hyperautomation is the idea of automating everything in an organization that can be automated.
This includes using technologies such as artificial intelligence and robotic process automation to streamline processes without human intervention. According to a survey by Salesforce, by 2024, 80% of organizations expect to have hyper-automation on their technology roadmap.
The pandemic has also played a role in accelerating the adoption of hyper-automation. By automating repetitive processes and legacy infrastructure, organizations reduce costs and improve their competitive position.
The rise of Green Technologies
The global green technology market is expected to reach $4.9 trillion by 2025, driven by the increasing demand for environmentally friendly technologies.
Forbes reports that even though 90% of business executives recognize the significance of sustainability, only about 60% of the companies they work for have a plan to achieve it.
Green technology refers to innovative technologies that help reduce pollution and negative impacts on the environment.
Examples of this include wind and solar power, electric cars, and green buildings. The growth of the green technology market is also fueled by government initiatives to reduce carbon emissions and combat climate change.
The Asia-Pacific region is expected to dominate the market due to its large population, rapid urbanization, and increasing demand for clean energy.
There are a lot of amazing examples of companies that use green technologies such as: Ikea - where their products are manufactured using recycled materials and 91% of their waste is recycled or disposed of sustainably, Patagonia is a clothing company that has made a commitment to sustainability by using organic cotton, recycled polyester, and other sustainable materials in their products.
Let’s join the green revolution and make the world a better place with innovative technologies.
Datafication
The process of transforming information into data, making it easier to analyze and use is referred to as a Datafication. Although it's not a new concept, it has become more common with advancements in technology. The importance of datafication lies in its ability to facilitate more efficient decision-making and enhance customer experiences.
Datafication is useful for businesses to enhance their products and services by using up-to-the-minute data.
It's also a crucial tool to gather customer feedback about the quality of products and services offered by any company.
For instance, data-driven marketing strategies involve collecting customer insights through channels like social media, email and other digital platforms.
This information helps create personalized campaigns for each client and targeting the right audience persona. It is one of the most critical aspects of digital marketing.
Datafication: the secret to better decision-making and customer experiences!
Extended Reality (XR) as part of our daily lives
Extended reality (XR) technology is an umbrella term for virtual, augmented and mixed reality. It blends the physical and virtual worlds, allowing users to experience an enhanced or altered reality.
XR has a variety of uses in industries such as entertainment, education, healthcare, and manufacturing. It can provide more immersive experiences for users and improve training and design processes.
The technology is still developing, but it has the potential to transform the way people interact with technology and each other.
Moreover, 35% of people surveyed believe that extended reality technology will become mainstream in the next 4-5 years due to its natural fit into people's lives while 38% of respondents believe that XR will generate profits for companies in the medium term.
Marketing in the Metaverse
The Metaverse brings a different kind of marketing where you can create a virtual world for your product or service. It lets customers have an immersive experience, but it needs a lot of time and money to make it happen.
So, it's important to make sure the experience fits your brand and the people you want to reach.
According to a Bloomberg analysis in 2021, the metaverse market will hit an enormous $800 billion by 2024.
As we enter the era of Internet 3.0, advertisers are realizing the boundless marketing opportunities presented by the metaverse, making it a hub for brand awareness and engagement.
Brands such as Nike with NIKELAND and SHOPIFY AR are already leveraging AI and Virtual Reality (VR) to create different marketing strategies in the digital world.
Get ready to enter the metaverse! The future of marketing is here!
Genomics
Yes, technology can study your DNA and help you fight diseases and improve your health.
This field is called genomics, which uses technology to study and map your DNA and genes. By quantifying your genes, doctors can detect any potential health issues.
Genomics has led to new ways of diagnosing and treating genetic conditions, such as gene therapy. It has also helped in identifying genetic risk factors for diseases like cancer and heart disease.
In 2023, functional genomics will become popular, which uses epigenome editing to discover how areas outside genes affect biological processes.
Better health is just a few clicks away!
The Growing Significance of Quantum Computing
Quantum Computing is a type of computing that follows the principles of quantum theory.
This theory explains how materials and energy behave on a very small scale. Quantum computers use probability to make calculations rather than just 0’s and 1’s like traditional computers.
Quantum Computing is much faster than regular computing, which has made it useful in fields like medical research and vaccine development. The market for Quantum Computing is projected to reach $2.5 billion by 2029.
In 2023, we may see a significant implementation of edge computing in the data analytics industry as it continues to experience growth.
Quantum computing: where probability meets technology. Let’s embrace the power of quantum!
To Wrap Up
The pandemic has made humans work more closely with AI in different fields. This teamwork is going to lead to amazing new inventions in 2023 that could change many industries and our lives. We can look forward to an exciting future with lots of possibilities as new technologies keep coming out.
